Seriously exciting stuff.

I’m also still mulling over ideas for a Tate Kids ARG in the Jamie Kane-vein and hoping our friends at BT will sponsor us, so if anyone has any thoughts on this, get in touch.

Also, Mind Candy have released their Beta of Moshi Monsters which is shaping up well, methinks, and we’ll be thinking of ways we can work together this year. All very exciting.

“Kids aspire to be older than they are at whatever age because, early in life, they recognize their position on the lower rungs of the social ladder. Hence retailers, like Borders, design spaces that encode both aspiration to older, more autonomous identities and distance from younger, undesirable selves. Any savvy package designer knows that a child’s product, if it is to have any chance on the market, must appear to appeal to the age group just older than the intended end-user. Something intended for a six-year-old boy will probably not do well if a six-year-old is pictured on it—better an eight-year-old.”

Source

Yeah that is so true – I was reading Just 17 when I was 11 and was reading 19 at 13.

1) I got a new job. An amazing new job, at Tate. Yes Tate Tate. From September 24th I’m going to be the Editor of Tate Kids. You know what that means people…yes ARG time, bitches. As part of the interview, I had to put together a proposal of what I would do to the site (as I have to revamp it completely – see the job description) and of course, an ARG was an idea mooted. Think – galleries are great places to hide clues and be great fun for kids (6-12) to go tearing round them, pissing off stuffy types. I can’t go into to much detail on the ideas, because I don’t want other galleries ripping it off, but I think I could tie it into an event they do called Secret Tate. Loves it. Would probably make the game very short – just lasting an afternoon, and we would provide all the technology – possibly PDAs. God. I’ve said too much, haven’t I? I can see it being a distant relative of Hotrocket’s CIE. Sort of.

Anyway, the plan is to ‘Web 2.0′ the whole site, so keep checking it please. Actually don’t worry, as I will no doubt be posting all details here. So yes, I couldn’t go public with the news, EdComs forbade (is that a word?) me. Embargo lifted, mofos.

2) From the previous post, you can see I went to the Mind Candy offices. Whoop. How privelliged am I? Basically Michael Smith had been reading this very blog (!), and was thinking of ways I could possible get involved with their work. I was beyond flattered – to the point to of puking actually. I was the archetypal dickhead hammy fan, but it rocked. Spookily I had the Tate interview just an hour before I met them, so I felt properly in demand. Thanks for your time MC – I’ll be back.

3) This blog was created as part of a my MA, and I am now no longer obligated to maintain it. However – I love it too much to ditch, it rocks.

 So yeah, a new chapter all, and a real chance to get this ARG made.