ARGs in Education

EMPLOYMENT & WORK EXPERIENCE
September 2007-present
Tate Kids Editor, Tate

• Developed a strategy for Tate Kids that slotted in with the wider Tate e-learning and Tate Online strategies

• Led on the development of the new site, including project management, producing, overseeing and quality controlling all content on Tate Kids including the very popular Art Sparks animated series and Street Art game

• Commissioned multimedia content and briefed designers on the creation of material from high-profile companies including GR/DD, The Brothers McLeod, Preloaded and Mind Candy, the company behind Moshi Monsters

• Collaborated with artists and curators to produce new content

• Wrote new content and updated, moderated and edited content

• Tracked and analysed statistical data related to the site

• Conducted focus groups with children to feed into the design and usability of site and content

• Developed and maintained suitable partnerships for the development and distribution of materials

• Worked with freelancers from both technical and non-technical backgrounds to develop content

• Followed internal guidelines to ensure best practice in the development of new content

• Worked closely with the Marketing and Press teams to publicise Tate Kids activities and resources

• Liaised with site sponsor on general developments and looked for specific opportunities to capitalise on the existing partnership

• Worked with the Development team to secure further funds for Tate Kids initiatives

September 2007 – present
Children’s Content Creation, consultancy work, National Schools Partnership

• reviewed, edited and created content and tested functionality for a number of initiatives for NSP including Tales from the Glovebox for Renault and the Brain Game Challenge for Birds Eye
• briefed and liaised with external suppliers

April 2006-September 2007
Project Editor/Account Manager, EdComs

• involved in the development and delivery of on and offline education resources
• initiatives included the E.ON Energy Experience and Cadbury Skills Space
• input included copy writing and editing for web and print, concept development and planning, contribution to design, production, promotion and distribution process
• commissioned, briefed and liaised with external suppliers
• ensured that the schedule is adhered to by all

January 2005-April 2006
e-learning Designer, Epic Multimedia PLC

• created content for e-learning materials, specifically copy, audio and video scripts for a range of clients including PricewaterhouseCoopers, Rentokil, RBS, MOD, BECTA, Capita Education Services, the National Learning Network and UNIAID – a charity for students
• conducted user trials and chaired client meetings
• organised and participated in photoshoots and voiceovers
• enhanced my technical knowledge and understanding of new media and developments in digital technology

September 2004-October 2004
Freelance design work, Publications and Brand Office, University of Sussex

• created a number of logos for each academic department and administrative unit at the University according to the brand guidelines using Adobe Illustrator

August 2003-August 2004
Publications and Brand Assistant, Publications and Brand Office, University of Sussex

• developed communications material for internal and external use by generating copy, proofreading, editing, recruiting and commissioning contributors, and conducting picture research to tight deadlines for recruitment materials and corporate information with print runs often over 60k
• designed a range of on-brand materials for other departments and units and independently project-managed and produced publications
• liaised with photographers, designers, printers and website managers on a regular basis in addition to offering advice to staff at all levels and students
• converted print materials for upload onto university website using content management systems
• key involvement in the implementation of a major rebranding initiative, input included designing, defining and applying a new house style (including fonts, colour pallets and images) across all communications materials
• managed brand enquiries and undertook consultancy work to ensure that the new visual identity and brand values were communicated in a precise manner across a number of media, internally and externally
• increased my QuarkXpress, Photoshop, Illustrator, Acrobat and Distiller skills and my proficiency on Macs

February 2004
Writer, The Virgin Alternative Guide to British Universities 2005

• wrote the Brighton and Hove city guide in the 2005 edition of this popular student guide

August 21-25 2003
TVYP Delegate, MediaGuardian Edinburgh International Television Festival (MGEITF)

• I was invited to attend TVYP, the educational arm of the MGEITF
• developed and pitched a format to the Head of Entertainment at E4 after attending a workshop run by creatives at Endemol
• awarded the TVYP 2003 award for “Stacking and Stripping” for demonstrating an aptitude for TV scheduling and planning
• attended master classes with senior industry professionals

October 2002-October 2003
News Schedule Analyst, DeHavilland Information Services

• working to tight deadlines, I wrote short bulletins about forthcoming events for journalists
• developed my political awareness and knowledge of current affairs in addition to enhancing my internet research skills

September 2002-May 2003
TV and Radio Editor, the Badger

• responsible for the reinstatement of the TV and Radio page in the Universities’ student newspaper
• wrote weekly columns and reviews in addition to editing copy submitted by contributors
• conducted interviews and liaised with students, journalists and television companies
• interviewing ex-Broadcaster and Sussex graduate Julia Somerville was a highlight
• gained proficiency in QuarkXpress and Adobe Photoshop and increased my creative writing confidence, graphic design skills and command of the English language

EDUCATION & QUALIFICATIONS
2006- present
Institute of Education, University of London
MA Media, Culture and Communication

2006
Online Copywriting, Webcredible, London
An introduction to digital marketing, e-consultancy, London
Web analytics: measure and improve, Webcredible, London
Email marketing, Webcredible, London
Web usabilty training, e-consultancy, London

2004
Introduction to Project Management, University of Sussex, Brighton
Handling Difficult Behaviour and Situations, University of Sussex, Brighton

2003
Proofreading for Editors, the Publishing Training Centre, London

2000-2003
University of Sussex, Brighton
BA (Hons) English and Media Studies (2:1)

1998-2000
Luton Sixth Form College
A Levels: Media Studies (A) English Language (A) Psychology (B)
RSA Computer Literacy and Information Technology Stage 1

1993-1998
Lealands High School, Luton
GCSEs: 9 subjects (A*-C) including:
Media Studies (A*) English Language (A) English Literature (A) German (B)

INTERESTS
Television
I enjoy critically engaging with television and appreciate all genres
The Arts
I habitually attend the cinema – I find film an inspiring medium. I enjoy the theatre and I go to exhibitions at every opportunity. I particularly like the work of Alice Neel and Mark Rothko.
Writing
I write short stories and am currently working on a sitcom for 14-18 year olds.
Web 2.0
I am excited about what the internet has to offer and feel liberated by being able to access such an expanse of knowledge.

REFERENCES are available on request.