ARGs in Education

For future reference:

“Kids aspire to be older than they are at whatever age because, early in life, they recognize their position on the lower rungs of the social ladder. Hence retailers, like Borders, design spaces that encode both aspiration to older, more autonomous identities and distance from younger, undesirable selves. Any savvy package designer knows that a child’s product, if it is to have any chance on the market, must appear to appeal to the age group just older than the intended end-user. Something intended for a six-year-old boy will probably not do well if a six-year-old is pictured on it—better an eight-year-old.”

Source

Yeah that is so true – I was reading Just 17 when I was 11 and was reading 19 at 13.

This entry was posted on Friday, September 7th, 2007 at 11:18 am and is filed under Semi-related musings, Tate Kids, Techniques and Elements. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.